Most of all, Mila Professional constitutes a beautiful history born out of passion, development desire and… love
Waldemar Kotecki
Brand founder
Brand founder
By analyzing the market, the founder, with a team of experts, were looking for an answer to the following question: WHAT DO HAIRDRESSERS WANT? And not just the hairdressers but actually their Clients. The response was perfect blondes, which constituted the unrelenting popularity of such coloration type in hairdressing salons.
Sprouting over several years idea was finally forged into a real product. The formulation of the first cosmetic of the new brand – violet shampoo eliminating yellow shades for blond hair, was created.
To reach full success, the brand was still lacking a name. As the brand was a special project to the Owner, he wanted the name to always be associated with him remarkably. So he decided to approach this very personally, using a shorter version of his daughter’s name.
From this moment onwards, haircare, coloration, and styling products appeared permanently on the hairdressing products market under the name Mila Hair Cosmetics and became a tool in professionals’ hands. The Mila Hair Cosmetics products, throughout 15 years, were positioned among hairdressing brands in the ‘D’ segment, but later everything changed.
Due to the dynamic development of the hairdressing industry, it was clear to keep moving forward. Listening to the customer’s needs and observing happening changes, we’ve decided to set a milestone in the brand’s development, focusing on implementing innovative products. Ones that will be more than a support and will simplify the work in hairdressing salons.
The roll-out of a new marketing strategy, based on which the process of repositioning combined with the rebranding of existing products and implementation of innovative new ones has begun Change of the name to Mila Professional
Tournée in 7 cities presenting the newest trends in the hairdressing world and participated by our Clients.
As one of the first brands in Poland, we’ve created an online education platform thanks to which hairdressers have access to professional courses 24/7
Launching Be Eco is a key moment in the brand’s life. As the first ones in the hairdressing industry, we’ve created an eco-haircare based on PEH Balance formulations. The products received recognition and nominations for prestigious national cosmetic awards.
By being a modern brand, we strive to set hairdressing trends. Implementation on the market of innovative working in express time IQ products for haircare and coloration became a beginning of a revolution, which aimed to optimize work in salons by maximal shortening of the time of performing services while maintaining the high quality of treatments.
On May 15th 2022 Mila Professional Brand was pleased to host an exciting hairdressing show called Magic Time and had there hairstylists from all over Poland. It was a special day, the theme of event was TIME, MAGIC and EMOTIONS. Creative director, Bartosz Bronowicki and training instructors from Mila Pro took the audience to time travel. Step by step, they introduced the world of hairdressing inspirations.
The roll-out of a new marketing strategy, based on which the process of repositioning combined with the rebranding of existing products and implementation of innovative new ones has begun Change of the name to Mila Professional
Tournée in 7 cities presenting the newest trends in the hairdressing world and participated by our Clients.
As one of the first brands in Poland, we’ve created an online education platform thanks to which hairdressers have access to professional courses 24/7
Launching Be Eco is a key moment in the brand’s life. As the first ones in the hairdressing industry, we’ve created an eco-haircare based on PEH Balance formulations. The products received recognition and nominations for prestigious national cosmetic awards.
By being a modern brand, we strive to set hairdressing trends. Implementation on the market of innovative working in express time IQ products for haircare and coloration became a beginning of a revolution, which aimed to optimize work in salons by maximal shortening of the time of performing services while maintaining the high quality of treatments.
On May 15th 2022 Mila Professional Brand was pleased to host an exciting hairdressing show called Magic Time and had there hairstylists from all over Poland. It was a special day, the theme of event was TIME, MAGIC and EMOTIONS. Creative director, Bartosz Bronowicki and training instructors from Mila Pro took the audience to time travel. Step by step, they introduced the world of hairdressing inspirations.
