NEW!
Rich Therapy
Keratin reconstruction with Colloid Gold
The cosmetic range Rich Therapy was designed to ensure effective hair care, regenerating the hair and putting them in a place of harmony. Formulations rich in perfectly resonating active ingredients guarantee a flawless look thanks to deep nutrition and strengthening of hair fibres. The strands become more elastic and frizz less, enhancing the natural structure's beauty and giving satin shine.

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The remarcable synergy of a 24-carat gold and
liquid keratine

The power of active ingredients

The formulations of all Rich Therapy products hide a sophisticated combination of colloid gold and liquid keratine. Those two main ingredients ensure deep hair nourishment and improve the scalp condition, and the whole treatment gains a uxurious character.

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Effects after using the Rich
Therapy haircare:
  • nourishment and strengthening of strands
  • smoothening and shine
  • hydration and improvement of elasticity
  • eliminated frizz and static
  • greater resilience to mechanic damages

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Rich Therapy Ritual

SHAMPOO

The shampoo thoroughly cleanses sensitive and damaged hair, providing balance and moisturising the scalp.

QUICK BOTOX

The treatment long lastingly nourishes and gives softness. As a result, strands are loose and reflect light, ensuring a satin shine.

12w1 CONDITIONER + FLUID

A multi-tasking products with a concentrated restorative formulation that works on the surface and inside the hair.

IQ COLOR

10 MINUTE COLORING

IQ Color - modern, 3-step hair coloring system was created
to maximally shorten the time of hairdressing services and
improve work in salons.

Lamellar Technology IQ

A modern technology thanks to which the pigments contained in IQ Color dyes precisely and at an express pace penetrate the outer the inner layers of the hair, settling deep inside its cortex.

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Colors inspired by nature

Inspiring ashes

The combination of ice-blue with snow-white and the blackness of volcanic ash.

Natural blondes

A dominant force of nature that emphasizes beauty and gentleness.

Radiant reds

The volcano's element force reflected in the copper-gold shade of the strands.

IQ Color - coloration in 3 steps

PRIMER

Produkct preparing hair to the IQ Color hair coloring treatment. The Primer ensures even results of coloration.

COLOR + OXIDANT

Combined products create an easy in application mix, which enables coloring the hair on levels 2 to 9.

SHAMPOO

Shampoo Color Block is product that closes coloration process and prevents color from fading and washing out.

Mirror effect on your hair

A breakthrough hair care, which ensures a mesmerizing effect in just 20 seconds!



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Top products

IQ Care Lamellar Water

BE ECO SOS Nutrition spray milk

BE ECO Water Shine shampoo