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SIMPLY AN EFFECTIVE ACTION
A series through which hairdressers can
achieve clearly defined haircare goals.
Proof that hair care doesn't have to be complicated
A care recipe that is intuitive and effective.
Cosmetics whose effectiveness is confirmed by application tests
Products that are friendly to both hair and the environment
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SIMPLY
eko SOLUTIONS
A RESPONSIBLE CHOICE

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Get to know 15 new shades. The IQ Color palette has been enriched with shades inspired by nature. It is a response to the needs of modern hairdressers following the latest trends.
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Rich Therapy

Keratin reconstruction with Colloid Gold

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IQ Color

10-minute coloration in 3 steps

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IQ Care

Lamellar Water - mirror effect on your hair

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Top products

IQ Care Lamellar Water

BE ECO SOS Nutrition spray milk

BE ECO Water Shine shampoo