The secret to beautiful hair is hidden within. Providing the right nutrients benefits the healthy and glowing look. The formulations of all Rich Therapy products hide a sophisticated combination of colloid gold and liquid keratine. Those two main ingredients ensure deep hair nourishment and improve the scalp condition, and the whole treatment gains a luxurious character. The Rich Therapy formulations are supported additionally by moisturising ingredients such as panthenol or hyaluronic acid and emollients of plant-based origin, which support the complex restoration of the hair structure.
The liquid gold is the heart of the Rich Therapy line. The colloid nanoparticles effectively penetrate deep inside the hair simultaneously, , maximising the action of nutrients. They support the ion exchange, which facilitates penetration of the beneficial microelements. The colloid gold guarantees comprehensive nourishment and regeneration and makes the hair strong, smooth and moisturised.
Anti-aging
The colloid gold indicates the ability to stimulate the scalp. It boosts the production
of naturally occurring in the scalp proteins: collagen and elastin. It accelerates
circulation, which supports the healthy growth of the hair. Moreover, the
improvement of the vitality of the hair fibres and a slowing down of the scalp's ageing
process occurs.
Protective shield
The micro elements of gold protect the hair from the harmful impact of external
factors (smog, UV radiation). They also prevent the accumulation of so-called free
radicals, which are unpaired atoms that disrupt the protective barrier, leading to
dulling and weakening of the hair and scalp. The colloid gold creates a protective
shield, which makes the hair strands elastic and damage-resistant.
It is an active ingredient that binds with the natural keratin molecules present in the hair, filling in micro-damage in their structure. It builds up lightly on the surface of the strands, forming an occlusive layer, which prevents water evaporation from the hair's inner layers.
The power of amino-acids
Keratin is an ingredient belonging to the protein group. It has the form
of large particles; however, in the process of hydrolysis, so the
protein breakdown, those particles get processed, and we receive the
keratine of a smaller weight but with a greater degree of adhesion to the
hair. The hydro-lysed keratine, to a great extent, is composed of sulfur
amino acids, mainly cysteine and methionine, which, thanks to tantamount
molecular structure, instantly bind with natural hair proteins reconstructing
the disulphide bonds. This ingredient penetrates deep inside the hair
cuticle, filling the gap in its structure and giving an almost instant
reconstruction effect.
Thanks to the keratin, the hair is nourished, strengthened and well
hydrated. It clearly improves the condition and appearance of hair strands
and prevents them from frizz and static.
The complement to the Rich Therapy hair care is the fragrance with the base of musk, vanilla and violet. These set out the tone and dominate throughout the treatment. Notes of wild strawberry and peach intertwine to form the unique heart of the composition, which brings a refreshing aroma to the ritual. The pyramid of scents closes with refreshing bergamot that encounters the sublime fruity notes of raspberry and green apple. This combination gives the treatment an addictive character and leaves a pleasant fragrance on the hair that can be felt for a very long time.
SHAMPOO
1000 ml / 250 ml
The shampoo thoroughly cleanses sensitive and damaged hair, providing balance and moisturising the scalp. Already during the washing stage, keratin penetrates the hair fibres, starting the regeneration process. The shampoo strengthens the strands' resilience, energises the scalp, and stimulates circulation.
The keratin formula with colloidal gold is supported by the moisturising ingredients from the humectant group:
It smoothes and hydrates hair withoutweighing them down and prevents frizzand static.
It gives elasticity and softness and makes the hair bounce back from the root and resilient to mechanical damage.
Mask
1000 ml / 250 ml
The nourishing Rich Therapy mask is an aid patch for damaged hair that require particular regeneration. It smoothens the surface of hair fibres by closing the cuticles, which unifies the strand's structure, gives shine and prevents frizz. The hydrolysed keratine fills the micro damages, leaving on hair a delicate protective film ensuring the appropriate moisture, which is provided by the colloid gold particles and humectants. The mask has a light consistency, which doesn't weigh down the hair, so it can also be applied to fine and very delicate hair.
Formulation is supported by:
Soften and promote regeneration and prevent the evaporation of water from within the hair.
Intensively moisturises and prevents hair from frizzing on the lengths and ends. Its action is most effective when it is accompanied by emollients.
Fluid
100 ml
A multi-tasking leave-on fluid with a concentrated restorative formulation that works on the surface and inside the hair. It restores damaged and overly dry strands and provides adequate hydration and strengthening. The combination of active ingredients takes care of dry and split ends creating an invisible layer which envelops the hair shaft protects from splitting. The fluid prevents hair from breaking and protects from the harmful impact of external factors and high temperature.
The concentrated formulation also includes:
Is responsible for moisturising the hair by sealing the cuticles and protecting from UVA and UVB radiation, environmental pollutants and free radicals.
A perfectly balanced combination of humectants and emollients ensures smoothing and prevents breaking and further damage to the hair structure.
12in1 Conditioner
150 ml
A multifunctional, deeply restorative conditioner is a product forspecial tasks. By harnessing the power of keratin and gold nanoparticles, supported by the moisturising ingredients complex, the product has 12 functions: regenerates and rebuilds the hair moisturises, prevents frizz, facilitates styling, provides shine, protects from heat, facilitates detangling, smoothes hair structure, protects against UV rays protects, against smog, fixes hairstyle, does not weigh down the hair
Moisturising ingredients contained in 12in1 conditioner:
Smoothes and hydrates hair without weighing them down and prevents frizz and static.
It gives elasticity and softness and makes the hair bounce back from the root and resilient to mechanical damage.
A two ingredient set for an express keratin treatment that reconstructs intensively damaged, dehydrated and weakened hair. It effectively strengthens damaged hair structures between the cuticle and cortex. It fills and evens them out and reduces brittleness. This ensures the elasticity of the keratin structures and makes the strands strong and flexible. The treatment long lastingly nourishes, gives softness and intensifies the hair colour. As a result, strands are loose and reflect light, ensuring a satin shine. The effects are visible after the first application.
Set is composed of two products:
Quick Botox Fluid & Quick Botox Boost
Product for professional use in the hair salon
The composition of the
two-phase treatment is
additionally
supported by the nourishing
emollient
MACADAMIA OIL
This ingredient is rich in fatty acids and potassium. It ensures maintenance of hair's optimum moisture levels, leaving them shiny and smooth. It relieves irritated scalp, and thanks to the natural sunscreen, it protects from the harmful effects of UV radiation. Macadamia oil additionally slows down the ageing process of hair and scalp.
1. Wet the hair, apply the Rich Therapy shampoo and proceed with the initial washing focusing on the scalp. Massage with the round movements for about 2 minutes, then rinse.
2. Next, proceed with the proper washing. Foam up the shampoo and wash the hair on entire lengths. Leave on for about 1 minute, rinse and pat dry with the towel.
! If the hair is extremely damaged and tangled, apply the Rich Therapy mask after the washing and leave it on for 5 mins. and rinse the hair again and pat dry with the towel.
1. Combine the contents of two sachets (gluid+booster) in a non-metallic bowl and mix vigorously to
obtain a homogenous consistency.
2. Comb thru the hair, section them and distribute the mix evenly on the lengths and ends with the help of
the brush.
3. Two options for your choice
OPTION I Place on your head a foil cap and then a cotton turban.
OPTION II Place the hair under the hairdressing sauna.
In both cases, wait 15 minutes.
4. Rinse the hair thoroughly with warm water. At the end of the rinsing, pour some cold water on the hair
ends to seal the cuticles.
1. Comb thru the towel-dried hair and apply the multifunctional 12in1 conditioner on entire lengths.
2. Apply the Rich Therapy fluid to the ends and wait 5 minutes, dry the hair thoroughly using the cool
airflow of the hairdryer.
